Author Archives: Professor Whisky

Captain Morgan: Live like the Captain? No thanks…

This professor was surprised last night to see a Captain Morgan’s ad’ in between a break for the England-Ukraine football international. Not only does it seem odd to see a spirits ad in media usually dominated by beer advertising, but … Continue reading

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The fatted Grouse

The Famous Grouse has broken the Guinness World Record for the largest bottle of whisky ever made. In celebration of their 107th birthday, The Famous Grouse has produced a 228 litre bottle of blended whisky, smashing their 200 litre target, … Continue reading

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Jack Daniel’s goes for gold

Even though London 2012 has every sort of sponsor you can imagine, from energy to snacks, I doubt very much that there was the opportunity for a brand to become “Official alcohol partner of London 2012”. Aside from the Champagne … Continue reading

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Ballantine’s goes for the glow

Blended whisky Ballantine’s Finest last month launched a new bottle and label design for the on-trade market. Following the success of it’s Equalizer bottle, the Pernod Ricard brand has recruited French designer Francois Brument to create the next step in … Continue reading

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Stoli starts with an Absolut blank?

The flavoured vodka brand, Stolichnaya, (Stoli for short), has recently launched a new TVC campaign showcasing the “Most Original Night”. Through the eyes of director Jonas Akerlund, (famous for making videos for Lady Gaga and Madonna), we see how Stoli … Continue reading

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Macallan and the Masters of Photography

In July the Macallan will launch the third installment of its Masters of Photography series. This time the brand has teamed up with the prolific American photographer, Annie Leibowitz, who follows in the footsteps of previous partnerships with Rankin and … Continue reading

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Whisky heist film wins at Cannes

A film named after the 2 % of whisky which evaporates annually from each cask before bottling has won the Jury Prize at the Cannes film festival. The Angel’s Share, directed by Ken Loach, tells the story of Robbie, a … Continue reading

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