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Author Archives: Professor Whisky
Captain Morgan: Live like the Captain? No thanks…
This professor was surprised last night to see a Captain Morgan’s ad’ in between a break for the England-Ukraine football international. Not only does it seem odd to see a spirits ad in media usually dominated by beer advertising, but … Continue reading
The fatted Grouse
The Famous Grouse has broken the Guinness World Record for the largest bottle of whisky ever made. In celebration of their 107th birthday, The Famous Grouse has produced a 228 litre bottle of blended whisky, smashing their 200 litre target, … Continue reading
Posted in U.K., Whisky
Tagged Biggest bottle, Jack Daniel's, The Famous Grouse, World Record
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Jack Daniel’s goes for gold
Even though London 2012 has every sort of sponsor you can imagine, from energy to snacks, I doubt very much that there was the opportunity for a brand to become “Official alcohol partner of London 2012”. Aside from the Champagne … Continue reading
Posted in U.S., Uncategorized, Whisky
Tagged bourbon, Jack Daniel's, London2012, Olympics
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Ballantine’s goes for the glow
Blended whisky Ballantine’s Finest last month launched a new bottle and label design for the on-trade market. Following the success of it’s Equalizer bottle, the Pernod Ricard brand has recruited French designer Francois Brument to create the next step in … Continue reading
Posted in France, Whisky
Tagged Ballantine's, Ballantine's Finest, Francois Brument, Pernod Ricard
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Stoli starts with an Absolut blank?
The flavoured vodka brand, Stolichnaya, (Stoli for short), has recently launched a new TVC campaign showcasing the “Most Original Night”. Through the eyes of director Jonas Akerlund, (famous for making videos for Lady Gaga and Madonna), we see how Stoli … Continue reading
Macallan and the Masters of Photography
In July the Macallan will launch the third installment of its Masters of Photography series. This time the brand has teamed up with the prolific American photographer, Annie Leibowitz, who follows in the footsteps of previous partnerships with Rankin and … Continue reading
Whisky heist film wins at Cannes
A film named after the 2 % of whisky which evaporates annually from each cask before bottling has won the Jury Prize at the Cannes film festival. The Angel’s Share, directed by Ken Loach, tells the story of Robbie, a … Continue reading
A seat at the Jager table
To many Jagermeister is the spirit of choice for those on a night-out. The cry for Jagerbombs- a shot of Jager with RedBull, (the cause of many a hangover)- is an all too common occurence amongst students and those-trying- to- … Continue reading
Posted in Uncategorized
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Balvenie: A lesson in bottle shots
In their latest press ad, Balvenie have really demonstrated how to effectively position their whisky into the field of type of genuine intellectual refinement a culturally-minded Asian market will aspire to. By placing their bottle against a hand scribbled music … Continue reading
Glenfiddich: One day you will climb Everest
In 2010, scotch single malt Glenfiddich, launched its ‘One day you will’ campaign which attempted to establish a brand identity promoting the pioneering spirit of the founder, William Grant. An online CRM initiative, ‘Glenfiddich Explorers’ ran alongside a visually-lead press … Continue reading
Any the Wiser?
To be ‘wise’ according to one reliable dictionary source is ‘having or showing experience, knowledge and good judgement’. In the modern-day mindset of Canadian whisky brand, Wiser, this translates into saving face whilst shopping with you girlfriend: On the one … Continue reading
Space, the final Whisky frontier?
Ardbeg, a Scotch distillery on the west-coast isle of Islay has become the focus of the Edinburgh Science Festival. In October last year, the ingredients for one of their single malts was blasted into orbit to join the International Space … Continue reading
Happy Whisky Day Whisky fans!
Yesterday saw the first, of hopefully many, World Whisky Days. The event was started by Blair Bowman, a student at the University of Aberdeen, and celebrated with over 150 events in over 30 different countries, from Germany to Singapore. Bowman, … Continue reading
Absolut London
The artist responsible for the Gorillaz has become the latest artist to put his brush to the Absolut bottle. In his signature style, Jamie Hewlett’s design shows stereotypical English characters over the last 200 years, from the 18th century English … Continue reading
Ain’t no party like a (Whisky endorsed) Paddy’s Day Party
As a whisky brand priding themselves on their Irish heritage, Jameson are adding to their digital activity this week by promoting St. Patrick’s Day in true Irish-let’s-have-a-party fashion. The whisky’s Facebook gives visitors tips on cocktails and ways to ’embrace … Continue reading
Posted in Ireland, U.K.
Tagged Ballantine's, Jack Daniel's, Jameson, Johnnie Wa, Smirnoff, St. Patrick's Day
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A new diplomatic role for whisky?
Even though the Argentines are not exactly the Brits’ best friend right now, there’s still one thing they like about their Falkland rivals: the whisky. 90% of revenue for Kent based whisky brand, Old St. Andrew’s, are now from overseas … Continue reading
Fancy visiting a temple for your tipple?
Well, Johnnie Walker’s new opening in China may be exactly what you are looking for. Diageo, this month has opened up the very luxurious Johnnie Walker House in the French Concession district of Shanghai in a bid to try and … Continue reading
Posted in China, Pernod Ricard, Whisky
Tagged China, Cognac, Diageo, Johnnie Walker, Pernod Ricard, whisky
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Can you handle the F-Bomb?
Canadian whisky brand Fireball have launched their latest ad campaign. The press forms part of a multi-platform strategy, running alongside Twitter and Facebook activity. On further investigation, the social media seems to be working nicely. The feeds are well monitored … Continue reading
Posted in U.K., Uncategorized, Whisky
Tagged Canada, cinnamon, Fireball, New Whisky Campaign
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‘Freedom and Whisky gang thegither’ – Don’t forget the Haggis!
If you’re planning on celebrating a belated Burns Night this weekend then make sure you don’t forget to complement your drams with some haggis! For those of you who don’t know, the Scottish festival celebrates the birthday of the famous … Continue reading
Posted in U.K., Whisky
Tagged Balvenie, BenRiach, Burn's Night, Glenfiddich, Glenrothes, Haggis, Macallan
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BYOW*
Are you a little bored of your whisky cabinet or fancy a dabble in DIY whisky? Well, whiskyblender.com could help. This ingenious site lets you choose your own blend, bottle and even more importantly your own budget! Once you’ve entered … Continue reading
Baby it’s cold outside
Jack Daniel’s has unveiled a blissfully wintery new bottle design for their Winter Jack Apple Punch. As in their print advertising campaign, Jack Daniel seems to be playing on American, log cabin nostalgia. The idea that Dean Martin may sip away … Continue reading
Can you believe it?!
So last year we reported on the sale of Arkay. Now this beverage caught our attention for two reasons: Number one for its 0% alcohol credentials and number two because it came in a can. At the time, this was … Continue reading
The importance of pronunciation, according to Cockburns
I think this ad’ says it all, finally the Port and BETC London embrace the brand’s rather interesting name:
Jim Murray in your pocket
‘Appy Christmas to all you whisky lovers! For all of you who hang on the word of the renowned whisky expert Jim Murray, you will be pleased to hear that you can now carry him around in your pocket, (smartphone … Continue reading
Janet’s a keeper
A bottle of the 55 year-old Glenfiddich malt whisky we reported on a couple of weeks back has been sold at auction for a, (European) record breaking £46,850. The bottle is only one of 15 bottles produced to celebrate the … Continue reading
Posted in U.K., Whisky
Tagged Bonhams, Glenfiddich, Janet Roberts, Scotland, WaterAid
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Step Together with Johnnie
Unfortunately or fortunately, depending on your Saturday night TV preferences, this is not a new latin dance number. Instead, Johnnie Walker have decided, with the help of BBH, to continue the ‘Keep Walking’, ‘working-for-the-greater-good’ ethos, creating a new TV spot … Continue reading
Posted in Brazil, Bulgaria, Greece, Lebanon, Spain, Thailand, U.K.
Tagged BBH, facebook, Glassworks, Johnnie Walker, Keep Walking, Step Togther, Stink, TV
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Jose Cuervo joins forces with OKGO
Ever wanted to be a rock-star? Well now Jose Cuervo is offering you that chance, allowing consumers to share the stage with the American band OKGo celebrated for their viral videos, (including a dance routine on treadmills) The campaign revolves around … Continue reading
How to spot a fake
Physicists at the University of Saint Andrews, Scotland, have developed a tool to make sure the whisky you’ve spent your hard earned cash on isn’t a fake. Using the principles of ‘spectroscopy’, (that’s ‘the study of the interaction between matter … Continue reading
Professor Whisky 