Tag Archives: Social Media

Whisky Tasting on Google+

As well as cultivating a rather fine moustache, Whyte & Mackay’s master blender, Richard Paterson, has also been busy clambering onto the Google+ bandwagon. At 7pm (UK time) on August 15th and 16th, he will be hosting a live tasting … Continue reading

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Macallan’s taste for social media

“Celebrate the Macallan” has been running for the last 4 years in the U.S. This year the┬átasting events take place at 9 cities across the country, starting this week in Miami and then progressing to Austin,┬áDallas, Scottsdale, Arizona, San Diego, … Continue reading

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Social spirits

Premium alcohol brands are increasingly using social media to connect with their existing brand fans and to reach a new audience. CRM campaigns and building advocacy communities have always been an important part of spirits brands’ marketing, but they are … Continue reading

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