Tag Archives: Canada

Any the Wiser?

To be ‘wise’ according to one reliable dictionary source is ‘having or showing experience, knowledge and good judgement’. In the modern-day mindset of Canadian whisky brand, Wiser, this translates into saving face whilst shopping with you girlfriend: On the one … Continue reading

Posted in Whisky | Tagged , , | Leave a comment

Can you handle the F-Bomb?

Canadian whisky brand Fireball have launched their latest ad campaign. The press forms part of a multi-platform strategy, running alongside Twitter and Facebook activity. On further investigation, the social media seems to be working nicely. The feeds are well monitored … Continue reading

Posted in U.K., Uncategorized, Whisky | Tagged , , , | Leave a comment