Tag Archives: Canada

Any the Wiser?

Posted on April 18, 2012 by Professor Whisky

To be ‘wise’ according to one reliable dictionary source is ‘having or showing experience, knowledge and good judgement’. In the modern-day mindset of Canadian whisky brand, Wiser, this translates into saving face whilst shopping with you girlfriend: On the one … Continue reading →

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Can you handle the F-Bomb?

Posted on February 2, 2012 by Professor Whisky

Canadian whisky brand Fireball have launched their latest ad campaign. The press forms part of a multi-platform strategy, running alongside Twitter and Facebook activity. On further investigation, the social media seems to be working nicely. The feeds are well monitored … Continue reading →

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