Tag Archives: facebook

Step Together with Johnnie

Unfortunately or fortunately, depending on your Saturday night TV preferences, this is not  a new latin dance number. Instead, Johnnie Walker have decided, with the help of BBH, to continue the ‘Keep Walking’, ‘working-for-the-greater-good’ ethos, creating a new TV spot … Continue reading

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Hunt the whisky thief

US agency, Evolution Bureau, has launched a Facebook game, for Irish Whisky Jameson, which takes users back to the 18th century Dublin and asks them to find out who stole a precious barrel of the whisky. Gamers can meet characters around the city … Continue reading

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Setting the Facebook standard

Facebook has been around for a good 5 years now. 500 million people use it. And thousands of brands have dipped their toes into Mark Zuckerberg’s social phenomenon. So it’s a bit odd how few innovative marketing campaigns there have … Continue reading

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Macallan’s taste for social media

“Celebrate the Macallan” has been running for the last 4 years in the U.S. This year the tasting events take place at 9 cities across the country, starting this week in Miami and then progressing to Austin, Dallas, Scottsdale, Arizona, San Diego, … Continue reading

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Social spirits

Premium alcohol brands are increasingly using social media to connect with their existing brand fans and to reach a new audience. CRM campaigns and building advocacy communities have always been an important part of spirits brands’ marketing, but they are … Continue reading

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