Tag Archives: Chivas Regal

The Hangover Part 3?

Posted on October 25, 2011 by Professor Whisky

The ad agency Euro RSCG London has created a trailer for Chivas Regal for the short films that will appear on the brand’s website next week…   I think it’s fair to say they will have talked about the movie … Continue reading →

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UK and French ads

Posted on October 21, 2011 by Professor Whisky

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading →

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A Legend Reborn

Posted on June 1, 2011 by Professor Whisky

Chivas Regal has 3 main whiskies: 12 Year Old, 18 Year Old and 25 Year Old. The rarest of these is of course the 25YO, which has a rich gold colour and a fruity aroma. A 70cl bottle will set … Continue reading →

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Scotch growth helps Pernod Ricard’s profits soar

Posted on February 18, 2011 by Professor Whisky

Pernod Ricard has announced a 14 per cent rise in profits for the first half of the financial year (July-Dec 2010). The company attributed the growth to strong performance in emerging markets and a “very favourable” foreign exchange effect during the … Continue reading →

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Strength in numbers

Posted on February 15, 2011 by Professor Whisky

It’s been reported this week that China has overtaken Japan as the second biggest economy in the world. Whilst the wealth per person is still much higher in Japan, there’s no doubt that the countries are moving in opposite directions … Continue reading →

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Pernod Ricard Q1 Figures

Posted on October 25, 2010 by Professor Whisky

Pernod Ricard have released their Q1 results for 2010/2011 (from 1 July to 30 September 2010), showing net sales (excluding tax and duties) of € 1,879 million. This is a +14% increase on the same period last year. Nine out … Continue reading →

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