Tag Archives: Ads

Bell’s plays Beverly Hills Cop theme, feat. whisky tumblers

The new Bell’s advert using a tumbler orchestra to create ‘The Perfect Blend’.

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New ad from Old Spice. Oh no, wait, I mean Johnnie Walker.

This is the latest TV ad for Johnnie Walker from Leo Burnett in Sydney.   It’s a notable departure from recent ad campaigns for the brand, which have been fairly serious in tone and have presented personal stories of progress … Continue reading

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The Hangover Part 3?

The ad agency Euro RSCG London has created a trailer for Chivas Regal for the short films that will appear on the brand’s website next week…   I think it’s fair to say they will have talked about the movie … Continue reading

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UK and French ads

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading

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The giant wakes

Brazil is booming. The country’s economy grew by 7.5% in 2010 and Brazil is enjoying its highest GDP expansion since the 1980s. Industry is growing faster than most sectors, expanding by 10.1% in 2010. Only China and India are competing in … Continue reading

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Whisky and beer

Most whisky brands try to position themselves in their consumers’ minds as representing a step up from beer. A more discerning and mature type of alcohol. But the reality is that most men who drink whisky also drink beer. They’re … Continue reading

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Here’s to the American Spirit

Jack Daniel’s is an incredibly successful brand. It’s the world’s 5th largest premium spirits brand and the best selling North American whiskey (about 10m cases a year). Just over 50% of sales are in the U.S. but it’s also exported to over 135 … Continue reading

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