Tag Archives: Ads

Bell’s plays Beverly Hills Cop theme, feat. whisky tumblers

Posted on November 8, 2011 by Professor Whisky

The new Bell’s advert using a tumbler orchestra to create ‘The Perfect Blend’.

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New ad from Old Spice. Oh no, wait, I mean Johnnie Walker.

Posted on October 27, 2011 by Professor Whisky

This is the latest TV ad for Johnnie Walker from Leo Burnett in Sydney.   It’s a notable departure from recent ad campaigns for the brand, which have been fairly serious in tone and have presented personal stories of progress … Continue reading →

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The Hangover Part 3?

Posted on October 25, 2011 by Professor Whisky

The ad agency Euro RSCG London has created a trailer for Chivas Regal for the short films that will appear on the brand’s website next week…   I think it’s fair to say they will have talked about the movie … Continue reading →

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UK and French ads

Posted on October 21, 2011 by Professor Whisky

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading →

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The giant wakes

Posted on October 12, 2011 by Professor Whisky

Brazil is booming. The country’s economy grew by 7.5% in 2010 and Brazil is enjoying its highest GDP expansion since the 1980s. Industry is growing faster than most sectors, expanding by 10.1% in 2010. Only China and India are competing in … Continue reading →

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Whisky and beer

Posted on September 28, 2011 by Professor Whisky

Most whisky brands try to position themselves in their consumers’ minds as representing a step up from beer. A more discerning and mature type of alcohol. But the reality is that most men who drink whisky also drink beer. They’re … Continue reading →

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Here’s to the American Spirit

Posted on July 18, 2011 by Professor Whisky

Jack Daniel’s is an incredibly successful brand. It’s the world’s 5th largest premium spirits brand and the best selling North American whiskey (about 10m cases a year). Just over 50% of sales are in the U.S. but it’s also exported to over 135 … Continue reading →

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What’s your vintage moment?

Posted on June 16, 2011 by Professor Whisky

The Glenrothes’ latest ad campaign features people’s ‘vintage moments’, which are significant and unique points in their lives. This is then linked, rather clumsily, to the single malt Scotch itself. “Unlike other malts, it’s not bottled at any pre-determined age. Instead, it’s bottled … Continue reading →

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Plan Ballantine’s

Posted on May 16, 2011 by Professor Whisky

Here is the latest TV ad that Ballantine’s is running in Mexico, using their ‘Finest’ product. It is an evolution of the Plan Ballantine’s campaign, which represents a different approach to life – being true to yourself and leaving an … Continue reading →

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Setting the Facebook standard

Posted on May 12, 2011 by Professor Whisky

Facebook has been around for a good 5 years now. 500 million people use it. And thousands of brands have dipped their toes into Mark Zuckerberg’s social phenomenon. So it’s a bit odd how few innovative marketing campaigns there have … Continue reading →

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Jim Beam’s Bold Choices

Posted on March 9, 2011 by Professor Whisky

Jim Beam has launched a 90 seconds ‘Bold Choices’ film, featuring the actor Willem Dafoe. The ad shows the many potential paths that Willem’s life could have taken, had he made different choices. From a trapeze artist to a sumo wrestler (I’d … Continue reading →

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A Marc of Success

Posted on March 1, 2011 by Professor Whisky

This new Johnnie Walker ad celebrates the personal progress of Belgian athlete Marc Herremans, who had a dream of becoming triathlon world champion before he became paralysed from the chest down in 2002. It’s consistent with the brand’s approach of … Continue reading →

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Ads in Australia

Posted on January 26, 2011 by Professor Whisky

Here are some recent whisky ads that have run in Australia, for Glenfiddich and Royal Salute.

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Ads in Taiwan

Posted on January 25, 2011 by Professor Whisky

Here is a selection of whisky ads that have appeared recently in Taiwanese publications. Aside from the obligatory large bottle shot in every ad, long bodycopy appears to be the norm.

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Keep driving…

Posted on January 6, 2011 by Professor Whisky

This new Audi ad from the U.S. (Venables, Bell & Partners) is rather close to Johnnie Walker’s ‘Progress’ territory and their ‘Keep Walking’ endline. Obviously cars and whisky aren’t exactly competitors, but take away the cars at the end and … Continue reading →

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Keep Plagiarising

Posted on January 4, 2011 by Professor Whisky

I recently came across an image of this Dewar’s ad online, which was apparently painted on a wall in New York back in 2006. I have no idea what the visual is supposed to mean. Is he stealing bags of money? … Continue reading →

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One Day You Will

Posted on November 27, 2010 by Professor Whisky

Glenfiddich have launched their new advertising campaign, which uses the line ‘One Day You Will’. Here are some of the latest press ads from the UK, Germany, France and North America. The ‘Explorers’ theme is brought to life further on … Continue reading →

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Irish whiskey ads

Posted on November 9, 2010 by Professor Whisky

Here are two current press ads for the Irish whiskey brands Jameson and Powers (both owned by Pernod Ricard). The Jameson ad uses the endline ‘easygoing’ and shows two men talking casually, with one saying to the other ‘Is that … Continue reading →

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The Singleton ads

Posted on November 8, 2010 by Professor Whisky

Here are the latest ads for The Singleton whisky, from the UK and Taiwan. The image in the UK ads shows five rather smug looking members of the Lorn Angling Club, who ‘approve’ the Singleton. The brand’s global website continues … Continue reading →

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Martini Gold

Posted on November 1, 2010 by Professor Whisky

One way to make your spirit brand stand-out is to hire a global film star as your brand ambassador and shoot your TV ad like an incredibly stylish Italian film trailer. Monica Bellucci stars in this cinema ad for MARTINI. It … Continue reading →

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