Tag Archives: data

Here’s to the American Spirit

Posted on July 18, 2011 by Professor Whisky

Jack Daniel’s is an incredibly successful brand. It’s the world’s 5th largest premium spirits brand and the best selling North American whiskey (about 10m cases a year). Just over 50% of sales are in the U.S. but it’s also exported to over 135 … Continue reading →

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Spirits in India continue to grow

Posted on June 3, 2011 by Professor Whisky

I’ve written about the growth of India before and now this article anticipates the country’s rise to second in the global spirits market by 2013. The Economic Times explains this by noting the changing perceptions towards alcohol consumption in India, a … Continue reading →

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Strength in numbers

Posted on February 15, 2011 by Professor Whisky

It’s been reported this week that China has overtaken Japan as the second biggest economy in the world. Whilst the wealth per person is still much higher in Japan, there’s no doubt that the countries are moving in opposite directions … Continue reading →

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I’m a scotch, get me out of here

Posted on January 27, 2011 by Professor Whisky

2010 was a good year for scotch exports, which increased by 12% between January and October. 17 of the top 20 export markets enjoyed growth and the value of scotch sales in the U.S. rose by 26% to £396.5m. Burns … Continue reading →

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Scotch export growth

Posted on November 5, 2010 by Professor Whisky

  Nine out of Scotch Whisky’s top ten export markets grew in value over the first six months of 2010, according to new figures published today by The Scotch Whisky Association (SWA). The exception was Greece (which has obviously been hit … Continue reading →

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Markets emerging…

Posted on November 3, 2010 by Professor Whisky

The new Euromonitor report on ‘Alcohol Drinks and The New Consumer’ analyses loads of interesting trends that are significant for the whisky industry. Far too many to detail here. One thing that appears consistently is the importance of emerging markets … Continue reading →

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Scotch: China’s new status symbol

Posted on October 29, 2010 by Professor Whisky

This is a really interesting WSJ article about the role of scotch in China and how it differs from other countries. In China, Scotch whisky is becoming a status symbol for mostly affluent, self-made young men. Crucially, they are prepared … Continue reading →

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A glance at Japan

Posted on October 28, 2010 by Professor Whisky

Japan is now the fourth biggest producer of whisky in the world (behind the U.S., Scotland and Canada) and the second biggest producer of premium single malt whisky. Until fairly recently, the general industry attitude has been that ‘Scotch-style’ whisky … Continue reading →

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U.S. drinkers staying brand loyal

Posted on October 28, 2010 by Professor Whisky

  A new study from The Nielsen Company shows that U.S. consumers are staying loyal to their preferred alcohol brands during the recession. 83% of beer drinkers, 76% of wine drinkers and 81% of spirits drinkers have not changed the … Continue reading →

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Great Scotch!

Posted on October 27, 2010 by Professor Whisky

The Scotch Whisky Association (SWA) provides a lot of useful information on the Scotch market, from introductory summaries to detailed statistical breakdowns and even a map showing the location of every Scotch distillery. Here is a list of all the available reports … Continue reading →

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