Category Archives: U.S.

Jack Daniel’s goes for gold

Even though London 2012 has every sort of sponsor you can imagine, from energy to snacks, I doubt very much that there was the opportunity for a brand to become “Official alcohol partner of London 2012”. Aside from the Champagne … Continue reading

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Stoli starts with an Absolut blank?

The flavoured vodka brand, Stolichnaya, (Stoli for short), has recently launched a new TVC campaign showcasing the “Most Original Night”. Through the eyes of director Jonas Akerlund, (famous for making videos for Lady Gaga and Madonna), we see how Stoli … Continue reading

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Baby it’s cold outside

Jack Daniel’s has unveiled a blissfully wintery new bottle design for their Winter Jack Apple Punch.  As in their print advertising campaign, Jack Daniel seems to be playing on American, log cabin nostalgia. The idea that Dean Martin may sip away … Continue reading

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Can you believe it?!

So last year we reported on the sale of Arkay. Now this beverage caught our attention for two reasons: Number one for its 0% alcohol credentials and number two because it came in a can. At the time, this was … Continue reading

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Holidays are coming…

So, the first week of December has been and gone, which means one of many things, but in particular whisky-fans, you are probably wondering when to buy your Christmas tree? But if you want to go one better than the … Continue reading

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Hunt the whisky thief

US agency, Evolution Bureau, has launched a Facebook game, for Irish Whisky Jameson, which takes users back to the 18th century Dublin and asks them to find out who stole a precious barrel of the whisky. Gamers can meet characters around the city … Continue reading

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And the winner is…

The Whisky Bible, compiled by whisky expert Jim Murray, is one of the most respected review sources in the industry. This year, he tasted an incredible 1,200 whiskies for the 2012 edition. The winner of World Whisky of the Year, announced … Continue reading

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Happy birthday Mr Jack

Jack Daniel’s like to celebrate their founder’s birthday for a whole month every year (September). This year he is 161 years young and there’s a new bottle design to mark the occasion…

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Here’s to the American Spirit

Jack Daniel’s is an incredibly successful brand. It’s the world’s 5th largest premium spirits brand and the best selling North American whiskey (about 10m cases a year). Just over 50% of sales are in the U.S. but it’s also exported to over 135 … Continue reading

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Jim Beam’s Bold Choices

Jim Beam has launched a 90 seconds ‘Bold Choices’ film, featuring the actor Willem Dafoe. The ad shows the many potential paths that Willem’s life could have taken, had he made different choices. From a trapeze artist to a sumo wrestler (I’d … Continue reading

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Short back and sides please. Oh, and a scotch.

Hate shaving? Love whisky? Well you’re in luck. The New York Shaving Company is offering customers a free glass of Scotch to go with their old-school hair cut and shave. Chin-chin… Full story here.

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Macallan’s taste for social media

“Celebrate the Macallan” has been running for the last 4 years in the U.S. This year the tasting events take place at 9 cities across the country, starting this week in Miami and then progressing to Austin, Dallas, Scottsdale, Arizona, San Diego, … Continue reading

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Keep driving…

This new Audi ad from the U.S. (Venables, Bell & Partners) is rather close to Johnnie Walker’s ‘Progress’ territory and their ‘Keep Walking’ endline. Obviously cars and whisky aren’t exactly competitors, but take away the cars at the end and … Continue reading

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Keep Plagiarising

I recently came across an image of this Dewar’s ad online, which was apparently painted on a wall in New York back in 2006. I have no idea what the visual is supposed to mean. Is he stealing bags of money? … Continue reading

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How Stuff Works – Jack Daniel’s

This is a short video about how Jack Daniel’s is made: the process of turning corn into the famous Tennessee whisky.

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Larking about in the U.S.

A single-malt brand from Tasmania has become the first Australian whisky to be imported into the U.S.. The Lark Distillery have just announced a 5 year contract to supply to the Chicago-based spirits importer Marsalle Company. The Lark will export 750ml … Continue reading

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One Day You Will

Glenfiddich have launched their new advertising campaign, which uses the line ‘One Day You Will’. Here are some of the latest press ads from the UK, Germany, France and North America. The ‘Explorers’ theme is brought to life further on … Continue reading

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Obama to be given Glenfiddich

The Taj Mahal Palace Hotel has prepared a list of high-end liquor for President Obama’s visit to India this week, including Glenfiddich 40-Year-Old Rare Collection single-malt. The hotel has one of only 600 bottles available and each bottle costs around … Continue reading

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U.S. drinkers staying brand loyal

  A new study from The Nielsen Company shows that U.S. consumers are staying loyal to their preferred alcohol brands during the recession. 83% of beer drinkers, 76% of wine drinkers and 81% of spirits drinkers have not changed the … Continue reading

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One Day You Will

Glenfiddich (single-malt Scotch and a division of William Grant & Sons) is launching a new ad campaign in the U.S.. Using the tagline “One Day You Will,” the campaign will include out-of-home, print, online and events. Agency Leagas Delaney has created … Continue reading

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