Category Archives: Uncategorized

Jack Daniel’s goes for gold

Even though London 2012 has every sort of sponsor you can imagine, from energy to snacks, I doubt very much that there was the opportunity for a brand to become “Official alcohol partner of London 2012”. Aside from the Champagne … Continue reading

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A seat at the Jager table

To many Jagermeister is the spirit of choice for those on a night-out. The cry for Jagerbombs- a shot of Jager with RedBull, (the cause of many a hangover)- is an all too common occurence amongst students and those-trying- to- … Continue reading

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Glenfiddich: One day you will climb Everest

In 2010, scotch single malt Glenfiddich, launched its ‘One day you will’ campaign which attempted to establish a brand identity promoting the pioneering spirit of the founder, William Grant. An online CRM initiative, ‘Glenfiddich Explorers’ ran alongside a visually-lead press … Continue reading

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A new diplomatic role for whisky?

Even though the Argentines are not exactly the Brits’ best friend right now, there’s still one thing they like about their Falkland rivals: the whisky. 90% of revenue for Kent based whisky brand, Old St. Andrew’s, are now from overseas … Continue reading

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Can you handle the F-Bomb?

Canadian whisky brand Fireball have launched their latest ad campaign. The press forms part of a multi-platform strategy, running alongside Twitter and Facebook activity. On further investigation, the social media seems to be working nicely. The feeds are well monitored … Continue reading

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ScotchHunter iPhone app

I’ve just come across the new ScotchHunter iPhone app. It allows you to browse tasting notes, record your own notes, add pictures, share content via your social networks etc. You can filter the featured scotches based on price and flavour … Continue reading

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10 Whisky Tips from Johnnie Walker

Ask Men have teamed up with Johnnie Walker for this article on Scotch whisky tips. The 8th tip is confusing, as Scotch only comes from one country – Scotland. Here is their top 10 list. 10 – Scotch whisky is not … Continue reading

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