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Tag Archives: Johnnie Walker
Fancy visiting a temple for your tipple?
Well, Johnnie Walker’s new opening in China may be exactly what you are looking for. Diageo, this month has opened up the very luxurious Johnnie Walker House in the French Concession district of Shanghai in a bid to try and … Continue reading
Posted in China, Pernod Ricard, Whisky
Tagged China, Cognac, Diageo, Johnnie Walker, Pernod Ricard, whisky
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Step Together with Johnnie
Unfortunately or fortunately, depending on your Saturday night TV preferences, this is not a new latin dance number. Instead, Johnnie Walker have decided, with the help of BBH, to continue the ‘Keep Walking’, ‘working-for-the-greater-good’ ethos, creating a new TV spot … Continue reading
Posted in Brazil, Bulgaria, Greece, Lebanon, Spain, Thailand, U.K.
Tagged BBH, facebook, Glassworks, Johnnie Walker, Keep Walking, Step Togther, Stink, TV
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New ad from Old Spice. Oh no, wait, I mean Johnnie Walker.
This is the latest TV ad for Johnnie Walker from Leo Burnett in Sydney. It’s a notable departure from recent ad campaigns for the brand, which have been fairly serious in tone and have presented personal stories of progress … Continue reading
The giant wakes
Brazil is booming. The country’s economy grew by 7.5% in 2010 and Brazil is enjoying its highest GDP expansion since the 1980s. Industry is growing faster than most sectors, expanding by 10.1% in 2010. Only China and India are competing in … Continue reading
The world’s largest whisky festival. Made in Taiwan.
WhiskyLIVE brings together the finest whiskies of the world, great food and a range of education and – all entertainment under one roof. On 27th and 28th of August, this roof will be in Taiwan. Held at the Taipei World … Continue reading
Posted in Taiwan
Tagged Amrut, Ardbeg, Ballantine’s, Black Bottle, Bowmore, Bruichladdich, Bunnahabhain, Events, Glen Grant, Glenfarclas, Glenmorangie, Hibiki, Highland Park, Jim Beam, Johnnie Walker, Mackmyra Svensk, Royal Salute, Scottish Leader, SPEY, The Glenlivet, The Glenrothes, The Singleton, Wemyss Malts, WhiskyLIVE, Yamazaki
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Dram roll please…
Music and whisky appear to be natural bedfellows. I recently went to a fantastic Glenlivet event at Abbey Road; Jack Daniel’s has a long association with rock music; and Ballantine’s has been collaborating with the producer Carlos Jean in Spain … Continue reading
A Marc of Success
This new Johnnie Walker ad celebrates the personal progress of Belgian athlete Marc Herremans, who had a dream of becoming triathlon world champion before he became paralysed from the chest down in 2002. It’s consistent with the brand’s approach of … Continue reading
Ads in Taiwan
Here is a selection of whisky ads that have appeared recently in Taiwanese publications. Aside from the obligatory large bottle shot in every ad, long bodycopy appears to be the norm.
Posted in Taiwan
Tagged Ads, Bunnahabhain, Dewar's, Glenfiddich, Jade Supremacy, Johnnie Walker, Kavalan, Scottish Leader, Spey Royal
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Keep driving…
This new Audi ad from the U.S. (Venables, Bell & Partners) is rather close to Johnnie Walker’s ‘Progress’ territory and their ‘Keep Walking’ endline. Obviously cars and whisky aren’t exactly competitors, but take away the cars at the end and … Continue reading
Keep Plagiarising
I recently came across an image of this Dewar’s ad online, which was apparently painted on a wall in New York back in 2006. I have no idea what the visual is supposed to mean. Is he stealing bags of money? … Continue reading
St. Ballantine’s Day
Looking at Google Trends data, it’s clear that all whisky brands enjoy a higher Google search volume around Christmas – as people are trying to find the right gift (and price) for a friend, colleague or relative. But a more … Continue reading
Posted in General
Tagged Ballantine's, Glenfiddich, Glenmorangie, Jack Daniel's, Johnnie Walker, The Glenlivet
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Whisky tasting down under
One of the main challenges for the whisky brands is how to bring new people into the category. The spirits struggles for a share of young men’s drinking repertoire. The simplest way to tackle the problem is to hold tasting sessions … Continue reading
John Walker’s halo effect
According to this article in the Sydney Morning Herald, Johnnie Walker are seeing a halo effect on their King George V whisky since launching the super-premium product: John Walker. A bottle of John Walker would cost you $4,500 and you’d better … Continue reading
Professor Whisky 