Category Archives: U.K.

Captain Morgan: Live like the Captain? No thanks…

This professor was surprised last night to see a Captain Morgan’s ad’ in between a break for the England-Ukraine football international. Not only does it seem odd to see a spirits ad in media usually dominated by beer advertising, but … Continue reading

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The fatted Grouse

The Famous Grouse has broken the Guinness World Record for the largest bottle of whisky ever made. In celebration of their 107th birthday, The Famous Grouse has produced a 228 litre bottle of blended whisky, smashing their 200 litre target, … Continue reading

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Stoli starts with an Absolut blank?

The flavoured vodka brand, Stolichnaya, (Stoli for short), has recently launched a new TVC campaign showcasing the “Most Original Night”. Through the eyes of director Jonas Akerlund, (famous for making videos for Lady Gaga and Madonna), we see how Stoli … Continue reading

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Macallan and the Masters of Photography

In July the Macallan will launch the third installment of its Masters of Photography series. This time the brand has teamed up with the prolific American photographer, Annie Leibowitz, who follows in the footsteps of previous partnerships with Rankin and … Continue reading

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Whisky heist film wins at Cannes

A film named after the 2 % of whisky which evaporates annually from each cask before bottling has won the Jury Prize at the Cannes film festival. The Angel’s Share, directed by Ken Loach, tells the story of Robbie, a … Continue reading

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Balvenie: A lesson in bottle shots

In their latest press ad, Balvenie have really demonstrated how to effectively position their whisky into the field of type of genuine intellectual refinement a culturally-minded Asian market will aspire to. By placing their bottle against a hand scribbled music … Continue reading

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Glenfiddich: One day you will climb Everest

In 2010, scotch single malt Glenfiddich, launched its ‘One day you will’ campaign which attempted to establish a brand identity promoting the pioneering spirit of the founder, William Grant. An online CRM initiative, ‘Glenfiddich Explorers’ ran alongside a visually-lead press … Continue reading

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Space, the final Whisky frontier?

Ardbeg, a Scotch distillery on the west-coast isle of Islay has become the focus of the Edinburgh Science Festival. In October last year, the ingredients for one of their single malts was blasted into orbit to join the International Space … Continue reading

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Happy Whisky Day Whisky fans!

Yesterday saw the first, of hopefully many, World Whisky Days. The event was started by Blair Bowman, a student at the University of Aberdeen, and celebrated with over 150 events in over 30 different countries, from Germany to Singapore. Bowman, … Continue reading

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Absolut London

The artist responsible for the Gorillaz has become the latest artist to put his brush to the Absolut bottle. In his signature style, Jamie Hewlett’s design shows stereotypical English characters over the last 200 years, from the 18th century English … Continue reading

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Ain’t no party like a (Whisky endorsed) Paddy’s Day Party

As a whisky brand priding themselves on their Irish heritage, Jameson are adding to their digital activity this week by promoting St. Patrick’s Day in true Irish-let’s-have-a-party fashion.  The whisky’s Facebook gives visitors tips on cocktails and ways to ’embrace … Continue reading

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A new diplomatic role for whisky?

Even though the Argentines are not exactly the Brits’ best friend right now, there’s still one thing they like about their Falkland rivals: the whisky. 90% of revenue for Kent based whisky brand, Old St. Andrew’s, are now from overseas … Continue reading

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Can you handle the F-Bomb?

Canadian whisky brand Fireball have launched their latest ad campaign. The press forms part of a multi-platform strategy, running alongside Twitter and Facebook activity. On further investigation, the social media seems to be working nicely. The feeds are well monitored … Continue reading

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‘Freedom and Whisky gang thegither’ – Don’t forget the Haggis!

If you’re planning on celebrating a belated Burns Night this weekend then make sure you don’t forget to complement your drams with some haggis! For those of you who don’t know, the Scottish festival celebrates the birthday of the famous … Continue reading

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BYOW*

Are you a little bored of your whisky cabinet or fancy a dabble in DIY whisky? Well, whiskyblender.com could help. This ingenious site lets you choose your own blend, bottle and even more importantly your own budget! Once you’ve entered … Continue reading

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The importance of pronunciation, according to Cockburns

I think this ad’ says it all, finally the Port and BETC London embrace the brand’s rather interesting name:

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Jim Murray in your pocket

‘Appy Christmas to all you whisky lovers! For all of you who hang on the word of the renowned whisky expert Jim Murray, you will be pleased to hear that you can now carry him around in your pocket, (smartphone … Continue reading

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Janet’s a keeper

A bottle of  the 55 year-old Glenfiddich malt whisky we reported on a couple of weeks back has been sold at auction for a, (European) record breaking £46,850. The bottle is only one of 15 bottles produced to celebrate the … Continue reading

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That’s Aldi price

In the early hours of thursday morning, dedicated Aldi shoppers and whisky lovers, queued outside the discount supermarket in the hope of getting themselves a bottle of a 40-year old single malt whisky. 3000 bottles of the Glenbridge malt went … Continue reading

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Holidays are coming…

So, the first week of December has been and gone, which means one of many things, but in particular whisky-fans, you are probably wondering when to buy your Christmas tree? But if you want to go one better than the … Continue reading

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Step Together with Johnnie

Unfortunately or fortunately, depending on your Saturday night TV preferences, this is not  a new latin dance number. Instead, Johnnie Walker have decided, with the help of BBH, to continue the ‘Keep Walking’, ‘working-for-the-greater-good’ ethos, creating a new TV spot … Continue reading

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Jose Cuervo joins forces with OKGO

Ever wanted to be a rock-star? Well now Jose Cuervo is offering you that chance, allowing consumers to share the stage with the American band OKGo celebrated for their viral videos, (including a dance routine on treadmills) The campaign revolves around … Continue reading

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How to spot a fake

Physicists at the University of Saint Andrews, Scotland, have developed a tool to make sure the whisky you’ve spent your hard earned cash on isn’t a fake. Using the principles of ‘spectroscopy’, (that’s ‘the study of the interaction between matter … Continue reading

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Alcohol free whisky- ‘designed for the socialite to the construciton worker’.

Going to a Christmas party and scared of the inevitable hangover? Well, think again. ArKay Whisky will be on sale this Christmas offering anyone from the ‘socialite to the construction worker’ the same whisky experience, (at £4 a can it … Continue reading

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Old Scottish whisky for an old Scottish lady

An especially old Whisky has been produced to celebrate the oldest person in Scotland of 110 years. A 55 year old single malt bottle of Glenfiddich is one of 11 bottles of whisky that has been produced and is likely … Continue reading

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Bell’s plays Beverly Hills Cop theme, feat. whisky tumblers

The new Bell’s advert using a tumbler orchestra to create ‘The Perfect Blend’.

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And the winner is…

The Whisky Bible, compiled by whisky expert Jim Murray, is one of the most respected review sources in the industry. This year, he tasted an incredible 1,200 whiskies for the 2012 edition. The winner of World Whisky of the Year, announced … Continue reading

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The Hangover Part 3?

The ad agency Euro RSCG London has created a trailer for Chivas Regal for the short films that will appear on the brand’s website next week…   I think it’s fair to say they will have talked about the movie … Continue reading

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UK and French ads

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading

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Johnnie meets Porsche

Johnnie Walker Blue Label and Porsche Design Studio have teamed up to create some original design pieces to facilitate the perfect serve of the whisky. The collection consists of The Chiller and The Cube but the main piece is a made-to-order … Continue reading

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