Category Archives: U.K.

Captain Morgan: Live like the Captain? No thanks…

This professor was surprised last night to see a Captain Morgan’s ad’ in between a break for the England-Ukraine football international. Not only does it seem odd to see a spirits ad in media usually dominated by beer advertising, but … Continue reading

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The fatted Grouse

The Famous Grouse has broken the Guinness World Record for the largest bottle of whisky ever made. In celebration of their 107th birthday, The Famous Grouse has produced a 228 litre bottle of blended whisky, smashing their 200 litre target, … Continue reading

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Stoli starts with an Absolut blank?

The flavoured vodka brand, Stolichnaya, (Stoli for short), has recently launched a new TVC campaign showcasing the “Most Original Night”. Through the eyes of director Jonas Akerlund, (famous for making videos for Lady Gaga and Madonna), we see how Stoli … Continue reading

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Macallan and the Masters of Photography

In July the Macallan will launch the third installment of its Masters of Photography series. This time the brand has teamed up with the prolific American photographer, Annie Leibowitz, who follows in the footsteps of previous partnerships with Rankin and … Continue reading

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Whisky heist film wins at Cannes

A film named after the 2 % of whisky which evaporates annually from each cask before bottling has won the Jury Prize at the Cannes film festival. The Angel’s Share, directed by Ken Loach, tells the story of Robbie, a … Continue reading

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Balvenie: A lesson in bottle shots

In their latest press ad, Balvenie have really demonstrated how to effectively position their whisky into the field of type of genuine intellectual refinement a culturally-minded Asian market will aspire to. By placing their bottle against a hand scribbled music … Continue reading

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Glenfiddich: One day you will climb Everest

In 2010, scotch single malt Glenfiddich, launched its ‘One day you will’ campaign which attempted to establish a brand identity promoting the pioneering spirit of the founder, William Grant. An online CRM initiative, ‘Glenfiddich Explorers’ ran alongside a visually-lead press … Continue reading

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