Ballantine’s goes for the glow

Blended whisky Ballantine’s Finest last month launched a new bottle and label design for the on-trade market. Following the success of it’s Equalizer bottle, the Pernod Ricard brand has recruited French designer Francois Brument to create the next step in its unique bottle designs. The new label cleverly emphasises Ballantine’s “night-time” identity by reacting to changes in the light. Brument has also created 12 limited edition textured “feature” bottles, (characteristic of some of his other work), which are more on a par with the previous Equalizer bottles, which surely attracted many collectors when they went on sale at concept store Colette.