Tag Archives: bourbon

Jack Daniel’s goes for gold

Posted on August 10, 2012 by Professor Whisky

Even though London 2012 has every sort of sponsor you can imagine, from energy to snacks, I doubt very much that there was the opportunity for a brand to become “Official alcohol partner of London 2012”. Aside from the Champagne … Continue reading →

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Holidays are coming…

Posted on December 5, 2011 by Professor Whisky

So, the first week of December has been and gone, which means one of many things, but in particular whisky-fans, you are probably wondering when to buy your Christmas tree? But if you want to go one better than the … Continue reading →

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And the winner is…

Posted on November 2, 2011 by Professor Whisky

The Whisky Bible, compiled by whisky expert Jim Murray, is one of the most respected review sources in the industry. This year, he tasted an incredible 1,200 whiskies for the 2012 edition. The winner of World Whisky of the Year, announced … Continue reading →

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Jim Beam’s Bold Choices

Posted on March 9, 2011 by Professor Whisky

Jim Beam has launched a 90 seconds ‘Bold Choices’ film, featuring the actor Willem Dafoe. The ad shows the many potential paths that Willem’s life could have taken, had he made different choices. From a trapeze artist to a sumo wrestler (I’d … Continue reading →

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