Unfortunately or fortunately, depending on your Saturday night TV preferences, this is not a new latin dance number. Instead, Johnnie Walker have decided, with the help of BBH, to continue the ‘Keep Walking’, ‘working-for-the-greater-good’ ethos, creating a new TV spot to be shown in Bulgaria, Brazil, Greece, Lebanon, Spain, Thailand and Vietnam.
The campaign will be integrated with a Facebook campaign, already active in Spain, which will encourage consumers to collect ‘steps’ as a virtual currency which they can then put towards a certain iniative which will benefit their community.
The ad’ itself was shot in Iceland and involved lots of extras and set building. It’s a pretty epic ad’ and it’s nice to see they have continued with the same tone and colouring as the Robbie Coltrane ad’ from a couple of years back. Welldone Stink & Glassworks London.