Tag Archives: Glenfiddich

Glenfiddich: One day you will climb Everest

In 2010, scotch single malt Glenfiddich, launched its ‘One day you will’ campaign which attempted to establish a brand identity promoting the pioneering spirit of the founder, William Grant. An online CRM initiative, ‘Glenfiddich Explorers’ ran alongside a visually-lead press … Continue reading

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‘Freedom and Whisky gang thegither’ – Don’t forget the Haggis!

If you’re planning on celebrating a belated Burns Night this weekend then make sure you don’t forget to complement your drams with some haggis! For those of you who don’t know, the Scottish festival celebrates the birthday of the famous … Continue reading

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Janet’s a keeper

A bottle of  the 55 year-old Glenfiddich malt whisky we reported on a couple of weeks back has been sold at auction for a, (European) record breaking £46,850. The bottle is only one of 15 bottles produced to celebrate the … Continue reading

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Old Scottish whisky for an old Scottish lady

An especially old Whisky has been produced to celebrate the oldest person in Scotland of 110 years. A 55 year old single malt bottle of Glenfiddich is one of 11 bottles of whisky that has been produced and is likely … Continue reading

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UK and French ads

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading

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Glenfiddich’s Secret Box

This is old news, from June 2010 and before I started Professor Whisky, but it’s worth mentioning anyway, as a good example of how a whisky brand can use the blogging community to generate buzz around a new product or … Continue reading

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Happy Father’s Day…

It’s generally agreed that Mother’s Day means buying a card and either flowers or chocolates. Easy. Father’s Day is a bit trickier. There are no standard gifts for dads and the less famous of the parental celebrations can often creep … Continue reading

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