Tag Archives: Glenfiddich

Glenfiddich: One day you will climb Everest

Posted on April 30, 2012 by Professor Whisky

In 2010, scotch single malt Glenfiddich, launched its ‘One day you will’ campaign which attempted to establish a brand identity promoting the pioneering spirit of the founder, William Grant. An online CRM initiative, ‘Glenfiddich Explorers’ ran alongside a visually-lead press … Continue reading →

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‘Freedom and Whisky gang thegither’ – Don’t forget the Haggis!

Posted on January 27, 2012 by Professor Whisky

If you’re planning on celebrating a belated Burns Night this weekend then make sure you don’t forget to complement your drams with some haggis! For those of you who don’t know, the Scottish festival celebrates the birthday of the famous … Continue reading →

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Janet’s a keeper

Posted on December 14, 2011 by Professor Whisky

A bottle of  the 55 year-old Glenfiddich malt whisky we reported on a couple of weeks back has been sold at auction for a, (European) record breaking £46,850. The bottle is only one of 15 bottles produced to celebrate the … Continue reading →

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Old Scottish whisky for an old Scottish lady

Posted on November 8, 2011 by Professor Whisky

An especially old Whisky has been produced to celebrate the oldest person in Scotland of 110 years. A 55 year old single malt bottle of Glenfiddich is one of 11 bottles of whisky that has been produced and is likely … Continue reading →

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UK and French ads

Posted on October 21, 2011 by Professor Whisky

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading →

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Glenfiddich’s Secret Box

Posted on July 14, 2011 by Professor Whisky

This is old news, from June 2010 and before I started Professor Whisky, but it’s worth mentioning anyway, as a good example of how a whisky brand can use the blogging community to generate buzz around a new product or … Continue reading →

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Happy Father’s Day…

Posted on May 23, 2011 by Professor Whisky

It’s generally agreed that Mother’s Day means buying a card and either flowers or chocolates. Easy. Father’s Day is a bit trickier. There are no standard gifts for dads and the less famous of the parental celebrations can often creep … Continue reading →

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Ads in Australia

Posted on January 26, 2011 by Professor Whisky

Here are some recent whisky ads that have run in Australia, for Glenfiddich and Royal Salute.

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Ads in Taiwan

Posted on January 25, 2011 by Professor Whisky

Here is a selection of whisky ads that have appeared recently in Taiwanese publications. Aside from the obligatory large bottle shot in every ad, long bodycopy appears to be the norm.

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St. Ballantine’s Day

Posted on December 10, 2010 by Professor Whisky

Looking at Google Trends data, it’s clear that all whisky brands enjoy a higher Google search volume around Christmas – as people are trying to find the right gift (and price) for a friend, colleague or relative. But a more … Continue reading →

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One Day You Will

Posted on November 27, 2010 by Professor Whisky

Glenfiddich have launched their new advertising campaign, which uses the line ‘One Day You Will’. Here are some of the latest press ads from the UK, Germany, France and North America. The ‘Explorers’ theme is brought to life further on … Continue reading →

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Obama to be given Glenfiddich

Posted on November 4, 2010 by Professor Whisky

The Taj Mahal Palace Hotel has prepared a list of high-end liquor for President Obama’s visit to India this week, including Glenfiddich 40-Year-Old Rare Collection single-malt. The hotel has one of only 600 bottles available and each bottle costs around … Continue reading →

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Phoenix from the snow

Posted on November 1, 2010 by Professor Whisky

Back in January this year, heavy snow caused some of Glenfiddich’s warehouse roofs to collapse, exposing the bottles to the skies. Out of adversity comes opportunity. From these bottles, the company has created a limited edition non-aged single malt called … Continue reading →

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One Day You Will

Posted on October 25, 2010 by Professor Whisky

Glenfiddich (single-malt Scotch and a division of William Grant & Sons) is launching a new ad campaign in the U.S.. Using the tagline “One Day You Will,” the campaign will include out-of-home, print, online and events. Agency Leagas Delaney has created … Continue reading →

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