Category Archives: France

Ballantine’s goes for the glow

Blended whisky Ballantine’s Finest last month launched a new bottle and label design for the on-trade market. Following the success of it’s Equalizer bottle, the Pernod Ricard brand has recruited French designer Francois Brument to create the next step in … Continue reading

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UK and French ads

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading

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The invisible drink rule

Every country has restrictions about what alcohol advertising is allowed to show and claim. In the UK, you aren’t allowed to show people playing sport, or imply that alcohol can help you to “achieve success” with the opposite sex. In France, you … Continue reading

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One Day You Will

Glenfiddich have launched their new advertising campaign, which uses the line ‘One Day You Will’. Here are some of the latest press ads from the UK, Germany, France and North America. The ‘Explorers’ theme is brought to life further on … Continue reading

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