Tag Archives: Jameson

Ain’t no party like a (Whisky endorsed) Paddy’s Day Party

Posted on March 12, 2012 by Professor Whisky

As a whisky brand priding themselves on their Irish heritage, Jameson are adding to their digital activity this week by promoting St. Patrick’s Day in true Irish-let’s-have-a-party fashion.  The whisky’s Facebook gives visitors tips on cocktails and ways to ’embrace … Continue reading →

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Hunt the whisky thief

Posted on November 17, 2011 by Professor Whisky

US agency, Evolution Bureau, has launched a Facebook game, for Irish Whisky Jameson, which takes users back to the 18th century Dublin and asks them to find out who stole a precious barrel of the whisky. Gamers can meet characters around the city … Continue reading →

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UK and French ads

Posted on October 21, 2011 by Professor Whisky

Here’s a selection of UK and French whisky ads from the past few weeks. There are very strict restrictions in the French market (for example, you can’t show any people unless they are the founder of the brand or work at … Continue reading →

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Whisky driving Pernod Ricard profits

Posted on September 8, 2011 by Professor Whisky

Pernod Ricard has seen worldwide sales grow by 8 percent in the last year. The company’s global turnover of €7.64 billion was boosted by sales of its top brands, while net profit grew by 10 percent to €1.44 billion. Chief executive … Continue reading →

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The invisible drink rule

Posted on March 17, 2011 by Professor Whisky

Every country has restrictions about what alcohol advertising is allowed to show and claim. In the UK, you aren’t allowed to show people playing sport, or imply that alcohol can help you to “achieve success” with the opposite sex. In France, you … Continue reading →

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UK ads in 2011

Posted on March 15, 2011 by Professor Whisky

Here is a fairly random sample of whisky ads and advertorials that have run in the UK in 2011.

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Irish whiskey ads

Posted on November 9, 2010 by Professor Whisky

Here are two current press ads for the Irish whiskey brands Jameson and Powers (both owned by Pernod Ricard). The Jameson ad uses the endline ‘easygoing’ and shows two men talking casually, with one saying to the other ‘Is that … Continue reading →

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Pernod Ricard Q1 Figures

Posted on October 25, 2010 by Professor Whisky

Pernod Ricard have released their Q1 results for 2010/2011 (from 1 July to 30 September 2010), showing net sales (excluding tax and duties) of € 1,879 million. This is a +14% increase on the same period last year. Nine out … Continue reading →

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