Category Archives: China

Fancy visiting a temple for your tipple?

Well, Johnnie Walker’s new opening in China may be exactly what you are looking for. Diageo, this month has opened up the very luxurious Johnnie Walker House in the French Concession district of Shanghai in a bid to try and … Continue reading

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Strength in numbers

It’s been reported this week that China has overtaken Japan as the second biggest economy in the world. Whilst the wealth per person is still much higher in Japan, there’s no doubt that the countries are moving in opposite directions … Continue reading

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Ads in China

Here are some recent whisky ads from China, for Ballantine’s, Glenmorangie and Shanghai History.

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No more faking it

It’s been reported that The Scotch Whisky Association (SWA) will today be granted its registration for Geographic Indication (GI) in China. This basically means that Scotch sold in China will have to abide by UK industry rules. Counterfeiting is rife in China … Continue reading

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Scotch: China’s new status symbol

This is a really interesting WSJ article about the role of scotch in China and how it differs from other countries. In China, Scotch whisky is becoming a status symbol for mostly affluent, self-made young men. Crucially, they are prepared … Continue reading

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Distillery vision

The New Horizon Development Company of Chengdu, China, has been running a competition to design the Lang-jiu Whisky Headquarters in Szechuan Province. These images are from Richard Murphy Architects, who have designed a ‘Zigzag’ complex that includes the distillery, a … Continue reading

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