In July the Macallan will launch the third installment of its Masters of Photography series. This time the brand has teamed up with the prolific American photographer, Annie Leibowitz, who follows in the footsteps of previous partnerships with Rankin and Albert Watson. No stranger to luxury brands, having previously worked with Louis Vuitton, Leibowitz’s involvement with Macallan’s project clearly cements luxury art credentials, further emphasising its claim that it is “the last word in luxury”.
Macallan’s project asked Leibowitz to interpret the emotion of the new whisky blends through the lens and the results are 4 vignettes, entitled, “The Gallery”, “The Bar” (shown here), “The Library” and “The Skyline”, shot in true sun-kissed Leibowitz style. These photographs are already leading Macallan’s global press advertising and the behind-the-scenes footage provide valuable content for the brand online.
Heading to the dedicated website, as well as being able to register your interest in the limited edition blends, users can also upload their photos to the 2012 Masters of Photography competition and register interest in purchasing a bottle of one of 4 limited edition blends which will officially be on sale at the start of July, with an RRP of £1,700.