Even though London 2012 has every sort of sponsor you can imagine, from energy to snacks, I doubt very much that there was the opportunity for a brand to become “Official alcohol partner of London 2012”. Aside from the Champagne houses probably getting very excited over this idea, looking at Jack Daniel’s latest press ad, the Bourbon may have given the likes of Moet and Bollinger a run for their money.
Using the Olympics to drive awareness of the liquor’s numerous accolades, JD has added to it’s campaign with this tactical.
As well as getting a pat-on-the-back for yet another strong outdoor ad from JD, the brand should also get some credit for managing to get the words “gold”, “medal” and “London” into the same piece of long copy.
Professor Whisky 