The Glenrothes’ latest ad campaign features people’s ‘vintage moments’, which are significant and unique points in their lives. This is then linked, rather clumsily, to the single malt Scotch itself. “Unlike other malts, it’s not bottled at any pre-determined age. Instead, it’s bottled only when it’s at the peak of perfection… Because maturity matters, not age.”
This theme is consistent with the messaging on The Glenrothes website, which explains:
“Whether it’s a Vintage, a Single Cask or one of our House Reserves, we only ever bottle The Glenrothes when we deem it to be at its peak of maturity to ensure that each unique selection is ready to enjoy at its very, very best.”
By submitting your ‘vintage moment’ in 200 words or fewer, you could win a trip to the distillery, or one of 50 gift sets up for grabs.