The giant wakes

Brazil is booming. The country’s economy grew by 7.5% in 2010 and Brazil is enjoying its highest GDP expansion since the 1980s. Industry is growing faster than most sectors, expanding by 10.1% in 2010. Only China and India are competing in terms of major countries’ economic growth.

It’s not just economically that Brazil’s future is looking bright. The country has the two biggest sporting events to look forward to in the next few years: the football world cup and the Olympics. And it’s creative output, from music to film, is gaining global recognition. With a population as big as a continent, the country has been a ‘sleeping giant’ of untapped potential for some time. Until now.

This is the backdrop to the latest Johnnie Walker ad for Brazilians, which combines the brand’s ‘keep walking’ and ‘giants’ themes:

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