Keep driving…

This new Audi ad from the U.S. (Venables, Bell & Partners) is rather close to Johnnie Walker’s ‘Progress’ territory and their ‘Keep Walking’ endline. Obviously cars and whisky aren’t exactly competitors, but take away the cars at the end and you’ve got a new Johnnie Walker brand film.

If there is a clear difference between the brands’ use of this concept, it’s that Johnnie Walker’s idea of progress is closer to personal progress and development than that of the company / brand itself.

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