Here are the latest ads for The Singleton whisky, from the UK and Taiwan. The image in the UK ads shows five rather smug looking members of the Lorn Angling Club, who ‘approve’ the Singleton.
The brand’s global website continues the ‘approved’ concept and makes users choose to approve or disapprove The Singleton before they can proceed to the site.
The Taiwan ad takes a different approach and uses a large bottle shot only as the main image.
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