Category Archives: Australia

New ad from Old Spice. Oh no, wait, I mean Johnnie Walker.

This is the latest TV ad for Johnnie Walker from Leo Burnett in Sydney.   It’s a notable departure from recent ad campaigns for the brand, which have been fairly serious in tone and have presented personal stories of progress … Continue reading

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Whisky and beer

Most whisky brands try to position themselves in their consumers’ minds as representing a step up from beer. A more discerning and mature type of alcohol. But the reality is that most men who drink whisky also drink beer. They’re … Continue reading

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Ads in Australia

Here are some recent whisky ads that have run in Australia, for Glenfiddich and Royal Salute.

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Whisky tasting down under

One of the main challenges for the whisky brands is how to bring new people into the category. The spirits struggles for a share of young men’s drinking repertoire. The simplest way to tackle the problem is to hold tasting sessions … Continue reading

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Larking about in the U.S.

A single-malt brand from Tasmania has become the first Australian whisky to be imported into the U.S.. The Lark Distillery have just announced a 5 year contract to supply to the Chicago-based spirits importer Marsalle Company. The Lark will export 750ml … Continue reading

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John Walker’s halo effect

According to this article in the Sydney Morning Herald, Johnnie Walker are seeing a halo effect on their King George V whisky since launching the super-premium product: John Walker. A bottle of John Walker would cost you $4,500 and you’d better … Continue reading

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