A Marc of Success

This new Johnnie Walker ad celebrates the personal progress of Belgian athlete Marc Herremans, who had a dream of becoming triathlon world champion before he became paralysed from the chest down in 2002. It’s consistent with the brand’s approach of telling a story and dramatising the ‘Keep Walking’ attitude, relevant to multiple markets.

There’s a longer version of his story here.

And the brand has invested in other stories, from Jenson Button to Ranulph Fiennes. See them all on the Johhnie Walker site here.

You can also download audio walks from the site and it links to the facebook page.

Advertisements
This entry was posted in General and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s