This new Johnnie Walker ad celebrates the personal progress of Belgian athlete Marc Herremans, who had a dream of becoming triathlon world champion before he became paralysed from the chest down in 2002. It’s consistent with the brand’s approach of telling a story and dramatising the ‘Keep Walking’ attitude, relevant to multiple markets.
There’s a longer version of his story here.
And the brand has invested in other stories, from Jenson Button to Ranulph Fiennes. See them all on the Johhnie Walker site here.
You can also download audio walks from the site and it links to the facebook page.