St. Ballantine’s Day

Looking at Google Trends data, it’s clear that all whisky brands enjoy a higher Google search volume around Christmas – as people are trying to find the right gift (and price) for a friend, colleague or relative.

But a more surprising conclusion from this data is that – of the whisky brands looked at – only Ballantine’s shows a peak around Valentine’s Day. The image here shows the last 12 months only, but the peaks in searches for “Ballantines” around February 14th are consistent with previous years.

This is probably due to Ballantine’s Vallentine’s Day promotions in some markets, but it’s surprising that other whisky brands are not enjoying increased search around that date – given the fact that whisky is often bought as a gift for men.

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