St. Ballantine’s Day

Looking at Google Trends data, it’s clear that all whisky brands enjoy a higher Google search volume around Christmas – as people are trying to find the right gift (and price) for a friend, colleague or relative.

But a more surprising conclusion from this data is that – of the whisky brands looked at – only Ballantine’s shows a peak around Valentine’s Day. The image here shows the last 12 months only, but the peaks in searches for “Ballantines” around February 14th are consistent with previous years.

This is probably due to Ballantine’s Vallentine’s Day promotions in some markets, but it’s surprising that other whisky brands are not enjoying increased search around that date – given the fact that whisky is often bought as a gift for men.

Advertisements
This entry was posted in General and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s