Category Archives: India

Spirits in India continue to grow

I’ve written about the growth of India before and now this article anticipates the country’s rise to second in the global spirits market by 2013. The Economic Times explains this by noting the changing perceptions towards alcohol consumption in India, a … Continue reading

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Whisky strategy in India

India has enormous untapped potential for whisky brands. They may not drink much per person, but the sheer size of the population means that even brands with modest penetration can enjoy a high turnover – and the economic conditions make … Continue reading

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Ads in India

Here are some recent whisky ads from India, featuring 100 Pipers, Royal Challenge, Black Dog and Whyte & Mackay.

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Whisky revenge

I don’t often read the Banglore local press. But I might start after the paper broke an incredible story this week of whisky, parking and abuse of power. In a nutshell, B Muthanna, Deputy Commissioner of Police, went to the Meridien hotel with some buddies … Continue reading

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Obama to be given Glenfiddich

The Taj Mahal Palace Hotel has prepared a list of high-end liquor for President Obama’s visit to India this week, including Glenfiddich 40-Year-Old Rare Collection single-malt. The hotel has one of only 600 bottles available and each bottle costs around … Continue reading

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