U.S. drinkers staying brand loyal


A new study from The Nielsen Company shows that U.S. consumers are staying loyal to their preferred alcohol brands during the recession.

83% of beer drinkers, 76% of wine drinkers and 81% of spirits drinkers have not changed the products they buy.

Of those who have changed their repertoire, the majority have switched to less expensive versions of their favourite products and brands. 67% (beer), 79% (wine) and 63% (spirits) of those who have changed their buying purchases say they generally find good quality products at lower prices.

This data is included in the HubSpot Q3 U.S. Marketing Charts that you can download as a PDF here, or as a PowerPoint document here. There is not much that is directly relevant to alcohol, but it is an interesting read nonetheless.

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