The Scotch Whisky Association (SWA) provides a lot of useful information on the Scotch market, from introductory summaries to detailed statistical breakdowns and even a map showing the location of every Scotch distillery.
Here is a list of all the available reports from the SWA and some Scotch facts from 2009 results:
- Scotch Whisky is Scotland’s leading export.
- 87 million cases were exported worldwide (36 bottles each second).
- 35,000 jobs across Scotland are supported by the industry.
- 19.5 million casks lie maturing in warehouses in Scotland.
- There are 108 distilleries licensed to produce Scotch.
- Drinkers in the UK often choose to enjoy it with a little water. In Spain it is mixed with cola; in Japan with lots of water and ice; and in China with cold green tea.
Something that jumps out from the SWA’s data is that the volume of Scotch exports has not grown significantly over the last 10 years, but the value has risen sharply. This suggests a shift in focus to more premium Scotch products and supports the notion that Scotch is fairly ‘recession proof’.