2010 was a good year for scotch exports, which increased by 12% between January and October. 17 of the top 20 export markets enjoyed growth and the value of scotch sales in the U.S. rose by 26% to £396.5m.
Burns Night is also becoming a global phenomenon, with events being held in Beijing, Moscow, Ghana, Indonesia, Dubai, the Philippenes and Thailand.
Scotch now represents 1/4 of all British food and drink exports. For more facts and figures, see this article from UK Trade & Investment.