As well as cultivating a rather fine moustache, Whyte & Mackay’s master blender, Richard Paterson, has also been busy clambering onto the Google+ bandwagon. At 7pm (UK time) on August 15th and 16th, he will be hosting a live tasting session – using the platform’s ‘hangout’ video feature.
Up to 10 people can participate in each session and the brand will send everyone samples before the event. The whiskies being tasted are:
- Whyte & Mackay 13 year old
- Whyte & Mackay 19 year old
- Jura Superstition
- Jura Prophecy
- Dalmore 15 year old
As we’ve shown on this blog before, Whyte & Mackay are one of the few whisky brands to embrace social media in their marketing. Most brands spend a lot of time talking about their past and their origins, but an increasing number are looking for ways to use new media whilst not undermining their sense of heritage or prestige.
It’s a difficult balance, but it’s absolutely crucial in order to grow the brand in developed markets and reach new audiences.
You can read about Whyte & Mackay’s event on their website, where there are also tasting videos for the various whiskies involved. Tasting events are a great way of inspiring and educating people about whisky and using Google+ in this way seems like a perfectly sensible rather than gimmicky idea.