Tag Archives: Johnnie Walker

A Marc of Success

This new Johnnie Walker ad celebrates the personal progress of Belgian athlete Marc Herremans, who had a dream of becoming triathlon world champion before he became paralysed from the chest down in 2002. It’s consistent with the brand’s approach of … Continue reading

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Ads in Taiwan

Here is a selection of whisky ads that have appeared recently in Taiwanese publications. Aside from the obligatory large bottle shot in every ad, long bodycopy appears to be the norm.

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Keep driving…

This new Audi ad from the U.S. (Venables, Bell & Partners) is rather close to Johnnie Walker’s ‘Progress’ territory and their ‘Keep Walking’ endline. Obviously cars and whisky aren’t exactly competitors, but take away the cars at the end and … Continue reading

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Keep Plagiarising

I recently came across an image of this Dewar’s ad online, which was apparently painted on a wall in New York back in 2006. I have no idea what the visual is supposed to mean. Is he stealing bags of money? … Continue reading

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St. Ballantine’s Day

Looking at Google Trends data, it’s clear that all whisky brands enjoy a higher Google search volume around Christmas – as people are trying to find the right gift (and price) for a friend, colleague or relative. But a more … Continue reading

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Whisky tasting down under

One of the main challenges for the whisky brands is how to bring new people into the category. The spirits struggles for a share of young men’s drinking repertoire. The simplest way to tackle the problem is to hold tasting sessions … Continue reading

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John Walker’s halo effect

According to this article in the Sydney Morning Herald, Johnnie Walker are seeing a halo effect on their King George V whisky since launching the super-premium product: John Walker. A bottle of John Walker would cost you $4,500 and you’d better … Continue reading

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