Tag Archives: Ballantine’s

Ballantine’s goes for the glow

Blended whisky Ballantine’s Finest last month launched a new bottle and label design for the on-trade market. Following the success of it’s Equalizer bottle, the Pernod Ricard brand has recruited French designer Francois Brument to create the next step in … Continue reading

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Ain’t no party like a (Whisky endorsed) Paddy’s Day Party

As a whisky brand priding themselves on their Irish heritage, Jameson are adding to their digital activity this week by promoting St. Patrick’s Day in true Irish-let’s-have-a-party fashion.  The whisky’s Facebook gives visitors tips on cocktails and ways to ’embrace … Continue reading

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Plan Ballantine’s

Here is the latest TV ad that Ballantine’s is running in Mexico, using their ‘Finest’ product. It is an evolution of the Plan Ballantine’s campaign, which represents a different approach to life – being true to yourself and leaving an … Continue reading

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Lee Westwood leaves his impression in Korea

World number one Lee Westwood has won the Ballantine’s Championship in Korea, after his final round score of 67 gave him a narrow victory over Miguel Angel Jimenez. Ballantine’s first sponsored a golf tournament at Wentworth in 1960 and has … Continue reading

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The art of beyond

Ballantine’s whisky is not sold in London, outside of the major airports’ duty free stands, but London is where the brand has just unveiled the ‘Ballantine’s 12 Art of BEYOND Bar’, at the Nettie Horn Art Gallery. The installation project … Continue reading

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Scotch growth helps Pernod Ricard’s profits soar

Pernod Ricard has announced a 14 per cent rise in profits for the first half of the financial year (July-Dec 2010). The company attributed the growth to strong performance in emerging markets and a “very favourable” foreign exchange effect during the … Continue reading

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Ads in China

Here are some recent whisky ads from China, for Ballantine’s, Glenmorangie and Shanghai History.

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St. Ballantine’s Day

Looking at Google Trends data, it’s clear that all whisky brands enjoy a higher Google search volume around Christmas – as people are trying to find the right gift (and price) for a friend, colleague or relative. But a more … Continue reading

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Pernod Ricard Q1 Figures

Pernod Ricard have released their Q1 results for 2010/2011 (from 1 July to 30 September 2010), showing net sales (excluding tax and duties) of € 1,879 million. This is a +14% increase on the same period last year. Nine out … Continue reading

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Ballantine’s 17YO Takes Top Honours

Ballantine’s 17 Year Old has beaten all competition, including 4,500 different brands, to take the Jim Murray’s Whisky Bible Award for 2011. Second place went to Thomas H Handy Sazerac Rye (129 proof) ahead of William Larue Weller (134.8 proof), both … Continue reading

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