Category Archives: General

A Legend Reborn

Chivas Regal has 3 main whiskies: 12 Year Old, 18 Year Old and 25 Year Old. The rarest of these is of course the 25YO, which has a rich gold colour and a fruity aroma. A 70cl bottle will set … Continue reading

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Setting the Facebook standard

Facebook has been around for a good 5 years now. 500 million people use it. And thousands of brands have dipped their toes into Mark Zuckerberg’s social phenomenon. So it’s a bit odd how few innovative marketing campaigns there have … Continue reading

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The invisible drink rule

Every country has restrictions about what alcohol advertising is allowed to show and claim. In the UK, you aren’t allowed to show people playing sport, or imply that alcohol can help you to “achieve success” with the opposite sex. In France, you … Continue reading

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A cask from the past

The Glenlivet 70 Year Old has arrived. From Feb 3rd, 1940, to be precise. As the Allies and Axis nations kicked each other around the continent, somewhere in Scotland they were carefully distilling this rare scotch. And this is the fruit … Continue reading

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Jim Beam’s Bold Choices

Jim Beam has launched a 90 seconds ‘Bold Choices’ film, featuring the actor Willem Dafoe. The ad shows the many potential paths that Willem’s life could have taken, had he made different choices. From a trapeze artist to a sumo wrestler (I’d … Continue reading

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A Marc of Success

This new Johnnie Walker ad celebrates the personal progress of Belgian athlete Marc Herremans, who had a dream of becoming triathlon world champion before he became paralysed from the chest down in 2002. It’s consistent with the brand’s approach of … Continue reading

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Scotch growth helps Pernod Ricard’s profits soar

Pernod Ricard has announced a 14 per cent rise in profits for the first half of the financial year (July-Dec 2010). The company attributed the growth to strong performance in emerging markets and a “very favourable” foreign exchange effect during the … Continue reading

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