Sorry, Sir, but the barrel is dry

Suntory admitted this week that they are struggling to meet the demand for their Yamazaki whisky, following the increased demand in the last few years.

In London, the company’s global brand ambassador, Mike Miyamoto, spoke about the issue in a visit to London:

“Demand has increased as Suntory has won more and more awards. Whisky takes time and producing it involves a long-term planning strategy.

“Just because there has been an increase in demand, it doesn’t mean we are able to catch up with that straight away.

“We are executing an allocation plan to ensure we can catch up. We are working on allocation by region to ensure that every market is catered for as best as possible in the coming months.”

He confirmed that stocks of Yamazaki 10 Year Old had already run out, but that he was confident that the distillery will be able to meet global demand by 2012.

According to The Drinks Business, Suntory whiskies have won over 60 awards in the last eight years. Including Yamazaki 1984 single malt being named Best Malt Whisky in the World, and Hibiki 21 Year Old being named Best Blended Whisky in the World.

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