The joy of mix has a feature called Mixologist Of The Month, with a short background on each bartender and a Q&A about their style, background, favourite drinks etc. Cocktails and mixology are obviously key areas for brands to innovate and introduce new drinkers to their products, so understanding bartenders is crucial.

Take a look at this month’s feature here. One of his signature cocktails uses whisky (well, bourbon whiskey). It’s called Liquorice Sazerac and actually looks quite dull compared to his other specialities.

This entry was posted in General, U.K. and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s