TheDrinkShop.com has a feature called Mixologist Of The Month, with a short background on each bartender and a Q&A about their style, background, favourite drinks etc. Cocktails and mixology are obviously key areas for brands to innovate and introduce new drinkers to their products, so understanding bartenders is crucial.
Take a look at this month’s feature here. One of his signature cocktails uses whisky (well, bourbon whiskey). It’s called Liquorice Sazerac and actually looks quite dull compared to his other specialities.