Absolut have turned to a fashion artist for the bottle design of new ‘Absolut Watkins’. It has been created by Swedish fashion illustrator Liselotte Watkins, who is famous for her work with fashion brands Miu Miu, Anna Sui and Barney’s and with magazines such as Vogue and The New Yorker.
“With my bottle decor and the campaign imagery, I wanted to convey something of my own vision regarding the archetype of cosmopolitan glamour.”
The new product was premièred this week at an extravagent party at Villa L’Abri in Cannes. The new limited edition flavour has been created for ‘global travellers’ (whatever that means…) and will be available from January. It is described as “a truly innovative new flavour; rich, smooth and sensual in taste and aroma, with the distinct, mysteriously luxurious qualities of freshly ground coffee with notes of almond, caramel and warm chili”.